Forma Arc
Mark Parfenov

I’m Mark Parfenov

I help small owner-led businesses find what is stopping growth, fix the sales process and build the systems behind it.

Background

I spent more than ten years in sales operations, revenue operations and consulting at Caterpillar, Google, KPMG and EY. At Google I led and coached outbound sales teams. I’ve also founded a language center, a non-profit and a software agency, so I know what it’s like to sell something you’ve built yourself.

I studied Global Business at the University of Rochester’s Simon Business School.

How I work

You work with me directly, not with a team or subcontractors. Every project starts with a diagnosis, has a fixed scope with acceptance criteria and milestones, and ends with a handover, so you know what is set up and where it lives. Every account is created in your company’s name.

I work remotely, in English, with clients in Europe, the UK and the US.

Talk about your business

Tell me where growth is stuck and what’s already set up.

Discuss a specific build