Ads and analytics
Paid search you can follow from the first click to a paying customer, and reporting that shows what actually works.
Scope and price agreed after a short diagnostic call. Next start dates: January 2027.
Sound familiar?
- Spend without answers
- Money goes into ads, but nobody can see which click turned into a customer.
- Numbers nobody trusts
- Events fire twice, sources are missing and the reports disagree.
- Tools that don’t match
- Forms, calendar, CRM and payments each count customers differently.
- Vanity reports
- Impressions and traffic go up while inquiries and revenue don’t.
What you get
- Google Search Ads: keywords, search intent, negative keywords, locations, ad copy, landing-page match, budget pacing and lead-quality reviews
- Selective tests on Microsoft Ads, LinkedIn for targeted B2B and Meta retargeting where they fit
- GA4 and Google Tag Manager events, UTMs and offline conversion imports where they’re justified
- Lead-source reconciliation between forms, calendar, CRM and payments
- Dashboards on cost per qualified lead, conversion, payback and retention
Where it stops
- Ads don’t replace an offer that works or tracking that’s set up first
- No guaranteed leads or return on ad spend
- Ad spend is paid by you, directly to the platform
How it works
Diagnose
We look at your customer, offer, pricing, channels and where leads and deals are lost, before anyone buys or builds software.
Design
I turn what we find into a plan: who to sell to, what to say, how the sales process should run and what to measure.
Align
We agree priorities, owners and dates, so the plan fits your time, budget and team.
Execute
If you want help putting it in place, I build what the plan needs: website, ads, tracking, CRM or automations. Scoped separately.
Measure
We check the numbers that matter: cost per qualified lead, conversion to paying customer, payback and retention.
A good fit if
- Small owner-led businesses, roughly 1 to 15 people
- The person who decides is in the conversation
- A clear problem and a budget to solve it
- Decisions in days or weeks, not quarters
How every project is protected
- A fixed scope with acceptance criteria and milestones
- Payment or a deposit before the work it covers
- Every account created in your company’s name
- Tool and ad costs paid by you directly, kept separate
- Changes agreed in writing before they’re built
- No promises of specific leads, rankings or revenue
Talk about a specific build
Tell me what you want solved. I’ll tell you honestly whether it fits, and where I’d start.