Custom GTM systems and internal tools
When off-the-shelf tools don’t fit, I build the narrow piece that’s missing: a signal pipeline, a lightweight CRM or the automations that connect bookings, payments and your CRM. Only the modules you need, not a giant platform.
Scope and price agreed after a short diagnostic call. Next start dates: January 2027.
Sound familiar?
- Copying data by hand
- The same customer is typed into the calendar, the CRM and the invoice.
- Good prospects found too late
- Hiring, funding or expansion news reaches you after a competitor.
- Follow-up depends on memory
- Tasks and reminders live in someone’s head or inbox.
- Meeting notes that go nowhere
- Decisions from calls never become actions in your tools.
What you get
- Signal discovery: hiring, funding, news, website and technology changes, with legality, accuracy and freshness checked
- Enrichment, deduplication and ideal-customer scoring, with a human review before any outreach
- Outreach on deliverability-safe domains, with routing, follow-up and suppression rules
- A lightweight CRM built for you, only when existing tools don’t fit
- Automations: Stripe to CRM, bookings to customer records, meeting notes to action items, forms to pipeline
- AI assistance for summaries, research and draft follow-ups for you to review, never messages sent without control
Where it stops
- Custom builds scoped per client, not an off-the-shelf product
- Not a full-service development studio or a helpdesk
- Your accounts, your data and secure credential handling, with documentation and error handling
How it works
Diagnose
We look at your customer, offer, pricing, channels and where leads and deals are lost, before anyone buys or builds software.
Design
I turn what we find into a plan: who to sell to, what to say, how the sales process should run and what to measure.
Align
We agree priorities, owners and dates, so the plan fits your time, budget and team.
Execute
If you want help putting it in place, I build what the plan needs: website, ads, tracking, CRM or automations. Scoped separately.
Measure
We check the numbers that matter: cost per qualified lead, conversion to paying customer, payback and retention.
A good fit if
- Small owner-led businesses, roughly 1 to 15 people
- The person who decides is in the conversation
- A clear problem and a budget to solve it
- Decisions in days or weeks, not quarters
How every project is protected
- A fixed scope with acceptance criteria and milestones
- Payment or a deposit before the work it covers
- Every account created in your company’s name
- Tool and ad costs paid by you directly, kept separate
- Changes agreed in writing before they’re built
- No promises of specific leads, rankings or revenue
Talk about a specific build
Tell me what you want solved. I’ll tell you honestly whether it fits, and where I’d start.