Forma Arc

Work and results

Results from commercial work I’ve led, and the systems behind my own business.

Paysend
Account-based marketing and revenue operations. About $3.1M in influenced pipeline and six contracts.
A stablecoin company
Go-to-market rebuild. About €1.2M in pipeline.
Market entry into Croatia
Go-to-market for a new market. A 2.3× increase in sales-qualified leads.
A Norwegian consultancy
Commercial work. Seven paid engagements.
A Danish company
Commercial-finance model. About €30K in projected savings.

Fluent in Tech: the systems behind my own business

Before selling this work to anyone else, I built it for my own coaching business. Fluent in Tech brings me consultations and paying clients, including clients who found it through AI search and booked directly.

Visit fluentintechcoaching.com

Website and visibility

  • A conversion-first website in English, Spanish, Polish and Russian, built from one source and deployed on GitHub and Vercel
  • Clear services and programs, with prices and a session policy
  • Client reviews and social proof
  • Free guides and assessments that capture name and email
  • Search foundations for Google, Bing and AI search: structured data, sitemaps with real update dates and IndexNow

Booking, payments and measurement

  • Booking through Cal.com, with confirmed bookings tracked as conversions
  • Payments through Stripe
  • Google Analytics 4 with consent mode and key events for bookings, inquiries and downloads
  • Every form emails me the details, with spam protection
  • An onboarding form for new clients, saved to a database

Operations behind the site

Small automations save me time every week. They’re built for my business, not sold as a finished product, but they show the kind of work I can do for yours.

  • Client records in Google Sheets
  • Daily checks of open invoices in Stripe
  • Lessons booked on another platform copied into my calendar automatically
  • Meeting summaries routed to each client’s folder

Want something like this for your business?

Tell me what you want built and what’s already in place.

Discuss a specific build