Software launch setup
The commercial side of a software launch, set up before launch day: payments, tracking, CRM, email, listings and a dashboard you can read, all on accounts you own.
Scope and price agreed after a short diagnostic call. Next start dates: January 2027.
Sound familiar?
- Tools that don’t connect
- Email, payments, website and CRM each work on their own, but nothing follows a visitor through to a paying customer.
- Ads before tracking
- Money goes into ads before anyone can see which click turned into a customer.
- Nobody owns launch week
- Listings, profiles and the first emails get done late, or not at all.
- A setup only one person understands
- Passwords, accounts and decisions live in one founder’s head, with no handover.
What you get
- An ideal customer and positioning workshop, with competitor and pricing research
- Domain, email authentication (SPF, DKIM, DMARC) and Google Workspace
- Website and landing pages
- Stripe products, checkout, customer portal and payment recovery
- Analytics with consent, search indexing and lead capture
- A CRM pipeline and welcome and onboarding emails
- Launch listings, directories and ad accounts
- A founder dashboard, operating procedures and a handover
- If you need them: HubSpot or Attio, CRM migration, a product event plan in PostHog or Mixpanel, Claude projects and integrations, outbound sequences
Where it stops
- Custom software is quoted separately
- Tool subscriptions are paid by you
- No guaranteed signups or revenue
How it works
Diagnose
We look at your customer, offer, pricing, channels and where leads and deals are lost, before anyone buys or builds software.
Design
I turn what we find into a plan: who to sell to, what to say, how the sales process should run and what to measure.
Align
We agree priorities, owners and dates, so the plan fits your time, budget and team.
Execute
If you want help putting it in place, I build what the plan needs: website, ads, tracking, CRM or automations. Scoped separately.
Measure
We check the numbers that matter: cost per qualified lead, conversion to paying customer, payback and retention.
A good fit if
- Small owner-led businesses, roughly 1 to 15 people
- The person who decides is in the conversation
- A clear problem and a budget to solve it
- Decisions in days or weeks, not quarters
How every project is protected
- A fixed scope with acceptance criteria and milestones
- Payment or a deposit before the work it covers
- Every account created in your company’s name
- Tool and ad costs paid by you directly, kept separate
- Changes agreed in writing before they’re built
- No promises of specific leads, rankings or revenue
Talk about a specific build
Tell me what you want solved. I’ll tell you honestly whether it fits, and where I’d start.