Outbound setup and orchestration
Outbound that reaches the right people without burning your domain: a researched target list, a sending setup that lands in the inbox, sequences that sound like you, and replies that turn into booked calls.
The first call is free. Scope and price are agreed in writing before any work starts. Next start dates: January 2027.
Sound familiar?
- Burned domains
- Cold email sent from your main domain lands in spam and puts your everyday email at risk.
- Lists that don’t fit
- Bought lists full of the wrong companies and contacts who left a year ago.
- Messages that sound like everyone else
- Templates and fake personalisation that people delete on sight.
- Replies that go nowhere
- Interested replies sit in an inbox, and nobody follows up or books the call.
What you get
- A target list built from your ideal customer, with research on each account and a human check before anything is sent
- Separate sending domains and mailboxes with SPF, DKIM and DMARC, warmed up before the first campaign
- Sequences across email and LinkedIn, in a tool such as Smartlead, written in your voice
- Rules for reply routing, follow-up, unsubscribes and suppression
- Interested replies handed off to booked calls and your CRM
- Weekly numbers: deliverability, replies, positive replies, meetings and pipeline
- Prospecting that follows GDPR and anti-spam rules in the countries you target
Where it stops
- No guaranteed number of meetings or deals
- No bought mass lists or spam volumes
- Tool and data costs paid by you, on your own accounts
- If the offer or ideal customer isn’t clear yet, we start with the diagnostic
How it works
Diagnose
We look at your customer, offer, pricing, channels and where leads and deals are lost, before anyone buys or builds software.
Design
I turn what we find into a plan: who to sell to, what to say, how the sales process should run and what to measure.
Align
We agree priorities, owners and dates, so the plan fits your time, budget and team.
Execute
If you want help putting it in place, I build what the plan needs: website, ads, tracking, CRM or automations. Scoped separately.
Measure
We check the numbers that matter: cost per qualified lead, conversion to paying customer, payback and retention.
A good fit if
- Small businesses, startups and scaleups where the founder or owner still shapes sales
- The person who decides is in the conversation
- A clear problem and a budget to solve it
- Decisions in days or weeks, not quarters
How every project is protected
- A fixed scope with acceptance criteria and milestones
- Payment or a deposit before the work it covers
- Every account created in your company’s name
- Tool and ad costs paid by you directly, kept separate
- Changes agreed in writing before they’re built
- No promises of specific leads, rankings or revenue
Questions
Does cold outreach still work for small businesses and startups?
It works when the list is narrow, the message is about a real problem the buyer has, and the sending setup is clean. Mass messages to bought lists mostly get ignored or marked as spam. For Aryze, positive replies from target accounts rose from about 8% to about 22%; for Kuuk, outreach to 80 chosen companies brought 22 qualified leads in eight weeks.
Why not send cold email from my main domain?
Spam complaints and bounces hurt the reputation of the domain they come from. Separate sending domains and mailboxes keep your everyday email, invoices and replies to customers out of spam.
Can you run the outbound for me?
Yes. I can set it up and hand it over with a written playbook, or run it with you for an agreed period while your team takes over. Either way it runs on your accounts.
How much does a sales and marketing diagnostic cost?
The diagnostic is a fixed €950. If you go ahead with implementation within 30 days, the full fee counts toward it. The first call is free, and implementation is scoped and priced in writing before any work starts.
When can you start?
The next start dates are in January 2027. Book a call now to agree the scope and hold a date.
Talk about a specific build
Tell me what you want solved. I’ll tell you honestly whether it fits, and where I’d start.