AI automation and orchestration
Practical AI and automation for small teams: connect the tools you already use, cut the admin that eats your week, and keep a person in control of anything that reaches a customer.
See the website, booking, payment and automation systems behind my own business.
The first call is free. Scope and price are agreed in writing before any work starts. Free calls are available now. Project start dates: January 2027.
Sound familiar?
The problems I see most often, how I work on each one, and what your business can gain.
- Copying the same details by hand
One customer gets typed into the calendar, the CRM and the invoice, and the copies drift apart.
How I work on it. I connect your calendar, payments, forms and CRM so each detail is entered once.
What you can gain. Time back every week and records that match, with fewer mistakes from copying.
- Meeting notes that go nowhere
Decisions from calls stay in someone’s notebook and never become tasks.
How I work on it. I route meeting summaries and action items to the right client record automatically.
What you can gain. Decisions from calls become tasks, and nothing agreed with a client is forgotten.
- Follow-ups that depend on memory
Unpaid invoices, unanswered bookings and quiet clients are noticed late, if at all.
How I work on it. I set up daily checks and alerts, such as open invoices or bookings waiting for a reply.
What you can gain. Invoices get chased and bookings answered without anyone having to remember.
- AI that never stuck
Everyone has an AI chat open, but nothing is connected to your tools or written down as a way of working.
How I work on it. I map your weekly admin, pick the few tasks worth automating and set them up with review steps and documentation.
What you can gain. AI becomes part of how the team works, at a lower cost when routine work goes to cheaper models.
What you get
- A map of your weekly admin: what repeats, how long it takes and what is worth automating first
- Automations between bookings, payments, forms and your CRM, so details are entered once
- Meeting summaries, daily checks and alerts sent to the right place, such as open invoices or bookings waiting for a reply
- AI assistants and agents connected to your email, files and calendar, preparing research, summaries and drafts for you to approve, never sent without a person
- Scheduled workflows and multi-agent setups that run on their own, coordinated so they don’t overlap
- Lower AI costs, by routing routine work to cheaper models and compacting what each model reads
- Setup through APIs, documentation, error handling and a handover, all on your own accounts
Where it stops
- No agents that send messages or make decisions without review
- Automation doesn’t fix a broken process; if the process is unclear, we fix it first
- Tool and AI subscriptions paid by you
- Larger custom software is quoted separately
Tools and setups I work with
Chosen per job, on your accounts. Nothing here is locked to one vendor.
- Infrastructure
- Vercel for hosting and deployments, Stripe for products, checkout and invoice checks, and Cloudflare for DNS, email routing and its API.
- Agents and orchestration
- Claude Code, OpenAI Codex and Google Antigravity set up to work on the same project, each on the tasks it handles best; sub-agents and Kimi Agent Swarm for large parallel research; Orca to run several coding agents side by side; and open-source agents such as Hermes Agent.
- Models and cost
- OpenRouter to switch between models, GLM and Kimi as lower-cost alternatives to Claude for routine work, and Microsoft’s MarkItDown and markdown token optimizer to cut the tokens each task uses.
- Scheduled work
- n8n workflows and scheduled agent tasks for reports, checks, email triage and calendar management.
How it works
Diagnose
We look at your customer, offer, pricing, channels and where leads and deals are lost, before anyone buys or builds software.
Design
I turn what we find into a plan: who to sell to, what to say, how the sales process should run and what to measure.
Align
We agree priorities, owners and dates, so the plan fits your time, budget and team.
Execute
If you want help putting it in place, I build what the plan needs: website, ads, tracking, CRM or automations. Scoped separately.
Measure
We check the numbers that matter: cost per qualified lead, conversion to paying customer, payback and retention.
A good fit if
- Small businesses, startups and scaleups where the founder or owner still shapes sales
- The person who decides is in the conversation
- A clear problem and a budget to solve it
- Decisions in days or weeks, not quarters
How every project is protected
- A fixed scope with acceptance criteria and milestones
- Payment or a deposit before the work it covers
- Every account created in your company’s name
- Tool and ad costs paid by you directly, kept separate
- Changes agreed in writing before they’re built
- No promises of specific leads, rankings or revenue
Questions
What can AI automate for a small business?
The repetitive admin around customers: copying details between tools, summarising meetings into tasks, checking for unpaid invoices, preparing research and first drafts of follow-ups. In my own business, automations check Stripe for open invoices every day, copy bookings from another platform into my calendar and route meeting summaries to each client’s folder.
Is it safe to connect AI to my email and files?
It can be, with care. Everything runs on your own accounts, each connection gets only the access it needs, keys are stored securely rather than in code, and nothing reaches a customer without a person reviewing it.
Which tools do you use?
Claude Code, OpenAI Codex and Google Antigravity for building and coding work, open models such as GLM and Kimi through OpenRouter where they are good enough, n8n for scheduled workflows, and Orca or agent swarms when several agents work in parallel. They connect to the tools you already have, such as Google Workspace, Stripe, Vercel, Cloudflare and your CRM.
Can you cut what we spend on AI?
Often, yes. Routine work can go to lower-cost open models through OpenRouter instead of the most expensive model, and files can be converted to compact markdown with tools such as Microsoft’s MarkItDown before a model reads them, so each task uses fewer tokens. The right mix depends on how much quality each task needs.
How much does a sales and marketing diagnostic cost?
The diagnostic is a fixed €950. If you go ahead with implementation within 30 days of receiving the diagnostic, the full fee counts toward it. The first call is free, and implementation is scoped and priced in writing before any work starts.
When can you start?
The next start dates are in January 2027. Book a call now to agree the scope and hold a date.
Free guides and tools on this: ChatGPT vs Claude vs Gemini for business, Growth mistakes to avoid, Security basics.
Talk about your business
Tell me what you want solved. I’ll tell you honestly whether it fits, and where I’d start.