SEO, GEO and AI search
SEO gets you found in Google and Bing. GEO and AIO, generative engine and AI overview optimization, help ChatGPT, Gemini, Perplexity and Google’s AI Overviews understand your business and mention it when buyers ask. I set up all three on the same foundations, with ads to bring traffic sooner where you need it.
See the website, booking, payment and automation systems behind my own business.
The first call is free. Scope and price are agreed in writing before any work starts. Free calls are available now. Project start dates: January 2027.
Sound familiar?
The problems I see most often, how I work on each one, and what your business can gain.
- Invisible in AI answers
Ask ChatGPT for a business like yours and competitors come up, not you.
How I work on it. I make sure AI crawlers can read the site, add structured data and an llms.txt summary, and publish clear facts about what you do, for whom and where.
What you can gain. AI tools have accurate facts about your business to draw on. My own coaching business, Fluent in Tech, gets clients who found it through AI search and booked directly.
- Missing or messy listings
Your Google Maps and Bing listings are unclaimed, incomplete or show different details from your website.
How I work on it. I claim and complete your profiles in ChatGPT’s Business Hub, Google Business Profile and Bing Places where eligible, and line up your details across directories.
What you can gain. Correct details in ChatGPT, on Google Maps and on Bing, and a view of how often ChatGPT mentions you and sends clicks.
- Pages that don’t answer questions
The site describes you, but not the questions buyers type into Google or ask an AI.
How I work on it. I map the questions buyers ask and answer them on your pages, with question and service structured data.
What you can gain. More pages that can rank and be quoted, bringing visitors who are already looking for what you sell.
- No idea where visitors come from
You can’t see how many visits and inquiries come from search, maps or AI tools.
How I work on it. I set up Search Console and Bing Webmaster Tools, submit your sitemap, and track visits from ChatGPT, Perplexity and other AI tools in GA4.
What you can gain. You can see which searches and AI tools send visitors and inquiries, and keep doing what works.
What you get
- Technical SEO: indexing, sitemaps with update dates, speed, titles and descriptions, Google Search Console, Bing Webmaster Tools and IndexNow
- Business listings: your profile in ChatGPT’s Business Hub, Google Business Profile for eligible local businesses on Google Maps, Bing Places, and the same details across directories
- Visibility in ChatGPT, Gemini, Perplexity and Google’s AI Overviews: crawler access, structured data, an llms.txt summary and clear facts about your business
- Pages that answer the questions buyers ask, written for people first and easy for AI tools to quote
- Reviews and social proof where search engines and buyers see them
- Search and Maps ads on Google Ads and Microsoft Ads when you need traffic faster than organic search brings it
- Tracking of search, maps and AI visits through to inquiries and bookings
Where it stops
- No guaranteed rankings or AI mentions
- Businesses in ChatGPT is a new beta, so its features and eligibility may change
- Ongoing content writing only if we agree it separately
- Ad spend is paid by you, directly to the platform
What it takes: the work behind AI search leads
I did this first for my own coaching business, Fluent in Tech. Most of its new clients now find me through AI assistants such as ChatGPT and Gemini, and the first one to come from AI search went straight to the website and booked. This is the work behind it, and roughly what a client project covers at a smaller scale.
- About 180 pages, in English, Spanish, Polish and Russian, each with the same structure and links between the language versions
- 17 written guides answering the exact questions clients ask, with the full text readable by search engines and AI crawlers
- More than 500 questions and answers marked up as structured data, written in the words clients use to describe their situation
- Service, article, review and business structured data on every relevant page
- A sitemap with real update dates, Bing Webmaster Tools, and IndexNow telling Bing about changed pages every day
- An llms.txt summary for AI tools, and no robots rules or firewall blocking search or AI crawlers
- Client reviews and stories published with permission, plus a social preview image for every guide
- Tracking that shows which inquiries and bookings come from search and AI tools
None of this is a trick. It’s a lot of clear, honest, well-structured content that answers real questions, and the technical work that lets machines read it. That’s why I start with the questions your buyers actually ask.
How it works
Diagnose
We look at your customer, offer, pricing, channels and where leads and deals are lost, before anyone buys or builds software.
Design
I turn what we find into a plan: who to sell to, what to say, how the sales process should run and what to measure.
Align
We agree priorities, owners and dates, so the plan fits your time, budget and team.
Execute
If you want help putting it in place, I build what the plan needs: website, ads, tracking, CRM or automations. Scoped separately.
Measure
We check the numbers that matter: cost per qualified lead, conversion to paying customer, payback and retention.
A good fit if
- Small businesses, startups and scaleups where the founder or owner still shapes sales
- The person who decides is in the conversation
- A clear problem and a budget to solve it
- Decisions in days or weeks, not quarters
How every project is protected
- A fixed scope with acceptance criteria and milestones
- Payment or a deposit before the work it covers
- Every account created in your company’s name
- Tool and ad costs paid by you directly, kept separate
- Changes agreed in writing before they’re built
- No promises of specific leads, rankings or revenue
Questions
What is the difference between SEO, GEO and AIO?
SEO, search engine optimization, helps you rank in Google and Bing. GEO, generative engine optimization, helps AI tools such as ChatGPT, Gemini and Perplexity understand and mention your business. AIO, AI overview optimization, is about Google’s AI Overviews at the top of search results. They share the same foundations: a site machines can read, accurate listings and clear answers to buyers’ questions.
How do I get my business listed in ChatGPT?
Claim your profile through ChatGPT’s Business Hub (Businesses in ChatGPT, a beta OpenAI launched on 10 November 2026), verify it by phone, email, website domain or Shopify, and keep the details up to date. Business Hub also shows how often ChatGPT mentions you and the clicks it sends. AI search tools also read the open web and search indexes such as Bing’s, which Microsoft Copilot uses, so complete Bing Places and Google Business Profile listings, the same details across directories, reviews and a clear website still matter. Nobody can guarantee a mention.
How long does SEO take?
Technical fixes and listings can show up within weeks once search engines pick them up. Content and reputation build over months. If you need visitors sooner, search and Maps ads can bridge the gap.
How much does a sales and marketing diagnostic cost?
The diagnostic is a fixed €950. If you go ahead with implementation within 30 days of receiving the diagnostic, the full fee counts toward it. The first call is free, and implementation is scoped and priced in writing before any work starts.
When can you start?
The next start dates are in January 2027. Book a call now to agree the scope and hold a date.
Free guides and tools on this: SEO, GEO and AIO, How to list your business in ChatGPT, Google Maps and Bing, ChatGPT vs Claude vs Gemini for business, AI search visibility checklist.
Talk about your business
Tell me what you want solved. I’ll tell you honestly whether it fits, and where I’d start.