Cost per customer calculator
Estimate your ad spend per acquired customer and how long monthly gross profit would take to repay it. Change the numbers and the results update as you type.
Ad spend only, not total customer acquisition cost: sales time, agency fees, creative and tools are excluded. Payback assumes recurring monthly revenue and a constant gross margin, with no churn. Nothing you enter is sent or saved.
Before you spend: should you run ads yet?
Want numbers you can trust?
I connect tracking from the first click to payment, so cost per customer is measured, not estimated.