Visibility guide by Mark Parfenov, published 10 November 2026

How to list your business in ChatGPT, Google Maps and Bing

Buyers now find businesses in three places at once: Google and Google Maps, Bing, and AI tools such as ChatGPT. Since 10 November 2026, OpenAI lets businesses claim a profile in ChatGPT too. This is the order I set them up in.

Business listing cards connected to a gold map pin

1. Settle your details first

Decide exactly how your business name, category, phone number, website, hours and address or service area will read. Use the same version everywhere. Small differences between listings make it harder for search engines and AI tools to trust which details are right.

2. Claim your profile in ChatGPT’s Business Hub

OpenAI launched Businesses in ChatGPT as a beta on 10 November 2026. Sign in to ChatGPT, open Business Hub (in the sidebar, or at chatgpt.com/business-hub), find your business and claim it. Prove you own it with a business phone number, a business email, a DNS record on your website’s domain or a Shopify store, then complete an identity check with Persona. After that you can update your profile and see how often ChatGPT mentions you and sends clicks. The full details are in the section below.

3. Claim your Google Business Profile

Add or claim your business at business.google.com and choose the category that best describes what you sell. Only apply if customers can visit your staffed business location or you travel to them in person. If you travel to customers and do not receive them at your address, use a service-area profile with the address hidden. Online-only businesses are not eligible simply because they hide an address. Google offers several ways to verify, depending on your business. Then add your services, hours, photos and a plain description.

4. Set up Bing Places

Bing Places can import your details from Google Business Profile, which saves time. Bing matters beyond Bing itself: Microsoft Copilot answers from Bing, and other AI tools have drawn on its index, so a complete Bing listing helps there too.

5. Add Apple Maps if your customers use iPhones

Apple Business Connect puts your business on Apple Maps and in Siri results. It’s optional, but worth ten minutes for local service businesses.

6. Line up your other listings

Check your LinkedIn company page, industry directories and any review sites you appear on. Fix any old phone numbers, addresses or names so everything matches step one.

7. Collect and answer reviews

Ask happy customers for a review right after a job or purchase, when they’re most likely to say yes. Reply to every review, good or bad, briefly and politely.

8. Make your website match

Your website should state the same name, details and service area, say clearly what you do and for whom, and answer the questions buyers ask. Add structured data and submit your sitemap in Google Search Console and Bing Webmaster Tools.

9. Check the results every month

Look at mentions and clicks in Business Hub, views and calls in Google Business Profile, and ask ChatGPT and Google buyer-style questions about your category to see who comes up. Keep details current whenever anything changes.

Businesses in ChatGPT in detail

Everything known about OpenAI’s business listings at launch, 10 November 2026. It’s a beta, so check Business Hub for changes.

What it is: Businesses in ChatGPT is a beta OpenAI launched on 10 November 2026. It has two parts: Business Hub, where you claim and manage your business profile and see insights, and Business Agents, an assistant that answers customers’ questions on your behalf inside ChatGPT.
Where to find it: Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
Who can claim a profile: Eligible businesses wherever ChatGPT is available, including outside the US. Eligibility depends on your industry, location and verification checks, and OpenAI says not every business can create or claim a profile.
How you prove you own it: Choose one: a business phone number, a business email address, a DNS TXT record on your website’s domain, or a Shopify store. If you manage your own domain, the DNS record is usually the quickest.
The identity check: The person managing the profile completes an identity check with Persona. It appears in Business Hub as “Complete verification with Persona” and is needed before you publish changes, view insights or create an agent.
What you can edit: Reported fields include your description, business category, website and logo, and for shops, delivery and return policies. Verified businesses can also add product feeds with current prices and availability.
What the insights show: Aggregated numbers on how often ChatGPT mentions your business, profile views and clicks to your website; some reports also mention common topics. Insights only appear once there are enough conversations, and OpenAI says reporting can be incomplete.
Privacy: OpenAI says it does not share users’ conversations, or their chats with a Business Agent, with businesses.
Business Agents: At launch only eligible ecommerce and online service businesses in the US can create one. A business can sponsor its agent as the destination for ChatGPT ads; sponsored placements are labelled and kept separate from ChatGPT’s answers.
What it costs: Claiming a profile and creating an agent were free at launch. OpenAI hasn’t ruled out charging later. ChatGPT ads are paid separately.
Does claiming or paying change recommendations?: Reports at launch say paying doesn’t change how often ChatGPT recommends a business. Claiming makes sure the details ChatGPT shows are yours and up to date; it doesn’t guarantee a mention.
If something is wrong: Profile information has to follow OpenAI’s Businesses in ChatGPT policy, and OpenAI says it doesn’t verify every detail or settle every dispute. If your verification still shows as incomplete after approval, contact OpenAI Support.
My advice for service businesses: Claim it now, use exactly the same name, category, website and description as your Google and Bing listings, write the description around the problem you solve and who for, and check the insights monthly once they appear.

Sources

Practical notes

What I’ve learned and use in practice, checked against current benchmarks and official checklists on 10 November 2026. Experience and benchmarks, not guarantees.

A service-area profile is for a business that travels to customers in person. Hide your residential address if that describes your business; an online-only business is not eligible simply by setting a service area.
You can record verification video from a location inside your service area, and signage isn’t required for a hidden-address service business; branded vehicles or equipment help.
If a profile is suspended, appeal with documents that tie the business name to the profile, such as a registration, and make sure your website shows the same name, phone and service area.
Don’t create a second profile to get around a suspension; fix and appeal the existing one.

Sources

What to expect

Listings and a clear website give search engines and AI tools accurate facts to draw on. Nobody can guarantee a ranking or a mention in ChatGPT, but businesses with complete, consistent details and real reviews give themselves the best chance.

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