ChatGPT (OpenAI)
Strengths
- The largest consumer audience, so it’s where many of your customers already ask questions
- A broad set of features: voice, images, custom assistants and agents
- Business Hub listings and ChatGPT ads give you direct ways to be seen there
Weaknesses
- Answers can be long and need trimming before you use them
- Data settings differ by plan; check whether your chats are used for training on personal plans
Best for. Customer-facing visibility, everyday drafting, and a wide range of general tasks.
How to be found in it. Claim your Business Hub profile, let OpenAI’s search crawler (OAI-SearchBot) reach your site, and publish clear pages about what you do, for whom and where.
Claude (Anthropic)
Strengths
- Strong at writing and at working through long documents carefully
- Claude Code and sub-agents are well suited to building internal tools and automations
- Connects to business tools such as email, files and calendars through connectors
Weaknesses
- Fewer built-in consumer features than ChatGPT; reviews note it doesn’t generate images
- A smaller consumer audience, so it matters less as a place to be found
Best for. Proposals, reports, long documents, careful analysis, and building automations and internal tools.
How to be found in it. Its web search uses a third-party search provider, so crawlable pages with plain facts, structured data and answers to buyers’ questions are what help.
Gemini (Google)
Strengths
- Built into Google Workspace: Gmail, Docs, Sheets and Drive
- Often included in Workspace plans, so there may be nothing extra to buy
- Google’s AI Overviews in search reach people at the moment they search
Weaknesses
- Its main advantage fades if your business doesn’t run on Google Workspace
- Reviews rate its writing as less consistent than Claude’s
Best for. Teams that already live in Gmail, Docs and Sheets, and anything tied to Google Search.
How to be found in it. A complete Google Business Profile, Google Search Console with your sitemap, structured data, and pages that answer the questions people search for.
How I use and optimise them together
I route each task to the tool that does it best, for example Claude for writing and building, Gemini inside Google Workspace, ChatGPT where your customers are, and lower-cost open models such as GLM or Kimi through OpenRouter for routine work, to keep costs down. For visibility, the foundations are shared: accurate listings in Business Hub, Google and Bing, a site AI crawlers can read, and clear answers to buyers’ questions.
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